Smart Marketing Strategies for Niche Markets
Marketing an Oncology Practice
You're heavily invested in the success of your oncology practice and failure isn't an option. That means you'll also need to invest yourself in the strategies and techniques it takes to effectively market your brand in the marketplace.
Novice marketers are typically unprepared for the challenge of promoting brands and products in the competitive arena.
Healthy customer relationships are strengthened and expanded through targeted marketing campaigns. Great marketing is good business -- and it begins by integrating a handful of proven marketing concepts into your oncology practice's business model.
Leveraging Print Ads
Print advertising has been a marketing staple for oncology practices. In the digital age, print advertising's influence has been under attack from new media technologies and an expanded range of marketing channels. But although businesses have more promotional options than ever before, there are many attractive venues for featuring your oncology practice through traditional print ad mediums. These days, the key to effective print advertising is to align the publication with your business goals and ROI requirements.
Media Monitoring
Some marketing initiatives lend themselves to simple measurement while others are more challenging. Outsourced lead generation through reputable mailing list vendors facilitates easy measurement and evaluation for direct mail campaigns. The difficulty comes when you are tasked with quantifying market presence and brand influence. To gauge brand reputation and presence, many oncology practices turn to media monitoring. If executed properly, media monitoring can help your brand get ahead of negative messaging and exert greater influence over news cycles.
Marketing Expertise
A lack of personal marketing experience is not an excuse for moving forward without the support of a promotional knowledge base. Entrepreneurs and leaders of oncology practices need to make every dollar count, especially when it comes to their marketing budgets. If you don't have a marketing background, it's critical to either educate yourself about basic marketing principles or consult with a professional marketing firm. We advise our business partners to seriously consider outsourcing their promotional requirements because professional marketers tend to have their fingers on the pulse of the marketplace.
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