Smart Marketing Strategies for Niche Markets
Marketing an Oil and Gas Exploration and Development Business
Marketing plays a central role in any company. But when it comes to an oil and gas exploration and development business, your ability to market your brand can be the deciding factor between barely making it and achieving stellar industry success.
A single characteristic divides today's best oil and gas exploration and development businesses from companies at the bottom of the food chain.
In this industry, long-term survivors build their strategies around a core of marketing essentials.
Price Matching
Price matching is a protection for buyers who are concerned that they could find a better deal elsewhere. For businesses, price matching eliminates buying risk, convincing cautious consumers to buy now. The principle is simple: Since pricing is a primary factor in product selection, your business agrees to match advertised competitor pricing. Without price matching, if they can locate lower pricing from a competing oil and gas exploration and development business, buyers will jump on it. Today's consumers are educated and informed. They use social media and other tools to identify the best pricing, making it imperative for small business to consider the value of a well-publicized price matching strategy.
ROI
Good marketing is expensive. ROI concerns should be at the forefront of your mind when you think about the many ways you can promote your oil and gas exploration and development business.
Professional mailing lists improve ROI even further. Vendors can filter your lists to likely buyers, reducing mailing costs and increasing the impact of your direct mail campaigns.
Marketing Expertise
Whether you're a marketing newbie or a seasoned veteran, you need to make a deliberate effort to educate yourself about innovative marketing principles. Resources are limited and most oil and gas exploration and development businesses need to make every dollar count, especially when it comes to their marketing budgets. When in doubt, tap into either an internal or external knowledge base to design your company's marketing strategy.
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