Smart Marketing Strategies for Niche Markets
Marketing an Oil Well Logging and Perforating Business
A profitable oil well logging and perforating business is about more than supply and demand. It's about designing ways to entice new customers to engage with your products and to encourage existing customers to increase the frequency of their purchases.
Strong and steady wins the race in marketing an oil well logging and perforating business. In this industry, the application of fundamental marketing tactics is more valuable than promotional fads and gimmicks.
Customer loyalty isn't what it used to be. Cash is king in today's marketplace, so your marketing plan needs to focus on value messages.
Product Knowledge
Product knowledge is a fundamental requirement for marketing an oil well logging and perforating business. Small product details translate into key value propositions which are critical for distinguishing a oil well logging and perforating business from the rest of the field. Product knowledge is so important that we advise SMBs to consult a marketing professional to identify and exploit their brands' product-based value propositions.
Newsletters
Despite the unrelenting demands of generating content on a monthly or quarterly basis, a company newsletter has promising potential as a marketing device. Unlike flyers and other advertising mediums, newsletters have an informational focus. In fact, the best newsletters encourage customers to take the next step without ever asking for a sale. These days, oil well logging and perforating businesses to distribute newsletters through online channels (e.g. in email campaigns and as PDFs on the company website).
Public Relations Strategies
If marketing is a stock car racing full throttle toward a consumer audience, PR is a vintage Cadillac teasing consumers and inviting them to take a closer look. For example, if you buy a premium mailing list and use it to conduct a direct mail campaign, that's marketing. On the other hand, if the Sunday paper runs a story about your oil well logging and perforating business, that's PR. Since PR leverages media outlets, it may cost nothing to acquire media placements that feature interesting storylines about your products and brand. The trick is learning how to pitch storylines to media professionals without sounding too promotional or sales-oriented.
Share this article
Additional Resources for Entrepreneurs