Smart Marketing Strategies for Niche Markets
Marketing an Office Building and Industrial Cleaning Service
There is little room for error in marketing an office building and industrial cleaning service in today's economy. Fortunately, we have the information you need to stay ahead of the curve and outperform the rest of the field.
The marketing model for an office building and industrial cleaning service has historically adapted to changes in consumer buying patterns and the market itself.
In fact, a good marketing strategy can level the playing field and help small to medium-sized office building and industrial cleaning services scale their visibility with consumers. What small companies lack in resources, they can make up for in marketing intelligence and expertise.
Broadcast Advertising
Broadcast advertising has clearly taken some hits over the past couple of decades. The number of consumers who tune-in to local TV and radio has plummeted, and the industry has struggled to regain its footing. But broadcast advertising hasn't disappeared entirely and office building and industrial cleaning services continue to find ways to attract audiences to their brand through broadcast media. Today's broadcast marketing solutions have the ability to target a geographically concentrated sector of the marketplace. For example, many people limit their radio listening to their daily commute. When marketing office building and industrial cleaning services, a combination of marketing venues is preferable to relying exclusively on local broadcast opportunities.
Promotional Calendars
Sloppy marketing programs have no place in growing office building and industrial cleaning services. A strategy chocked full of time-sensitive ad placements and other tactics can devolve into a tangled mess of overlapping deliverables unless it is coordinated in a promotional calendar. Good calendars include not only tactical deadlines, but also schedules for the inputs (e.g. staff assets, vendors, etc.) that are required to execute strategic objectives. Consumer mailing lists from a respected provider can add value to your calendar by incorporating geographic and demographic consumer data into your promotional schedule.
Product Knowledge
There is no substitute for being able to speak convincingly about your products in an office building and industrial cleaning service. Small product details translate into key value propositions which are critical for distinguishing a office building and industrial cleaning service in the marketplace. If you can't articulate your products' unique characteristics, your messaging - and revenue stream - will suffer.
Share this article
Additional Resources for Entrepreneurs