Smart Marketing Strategies for Niche Markets
Marketing an Oak Furniture Business
Looking for innovative ways to market an oak furniture business? Although you there are no magic bullets that will enable you to dominate the industry, there are several things you can do to improve visibility and market presence.
The promotional strategy for an oak furniture business has changed dramatically over the past twenty years.
Time and time again, we see ingenuity, hard work, and industry knowledge as the deciding factors for oak furniture business marketing success.
Managing Negative Publicity
Not sure how to handle negative PR? You're not alone. It's a probably faced by many oak furniture businesses. The worst way to handle negative buzz is to put off developing a response until reporters are pounding on your door, demanding a comment from a company spokesperson. At Gaebler, we advise our business partners to have an updated crisis response plan in place at all times. Mailing list providers can also provide quick access to accurate mailing lists, an important consideration if your crisis response plan contains a direct mail component.
Sponsorships
Event and team sponsorships are a proven method for raising the public profile of oak furniture businesses. In many cases, the most effective sponsorships are those that occur over a period of time rather than being limited to a one-off event. A strategic sponsorship targets actual oak furniture business buyers. To minimize costs and multiply outcomes, consider teaming up with a complementary business to co-sponsor targeted events.
Strategic Partnerships
When multiple interests join together in a strategic partnership, they gain oak furniture businesses economies of scale, not to mention a larger promotional footprint. Joint ad campaigns, mailings and other marketing initiatives can be conducted on either a short- or long-term basis, as long as each partner is involved in the creation of messaging and has approval authority over the content that is released.
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