Marketing Techniques By Market
Marketing an Industrial Equipment Rebuilding, Service, and Repair Business
The value and earning capacity of an industrial equipment rebuilding, service, and repair business largely depends on the quality of its marketing efforts. But great marketing takes a lot more than hanging a shingle and hoping for the best.
There are no shortcuts to success in marketing an industrial equipment rebuilding, service, and repair business. In this industry, the application of fundamental marketing tactics is more valuable than promotional fads and gimmicks.
Like it or not, product quality alone doesn't deliver repeat customers. Cash is king in today's marketplace, so your marketing plan needs to focus on value messages.
Contests
You've seen the contest concept in action, even if it wasn't used in an industrial equipment rebuilding, service, and repair business. Although a contest won't automatically translate into higher revenue, it can be a strategic component of a comprehensive marketing plan. However, a contest is not a no-risk marketing option. Like anything else, poor execution can foil your attempts to improve your business's market presence. That's why industrial equipment rebuilding, service, and repair businesses invest time and resources to create contests they can count on to achieve desired outcomes.
Promotional Calendars
Sloppy marketing programs have no place in growing industrial equipment rebuilding, service, and repair businesses. A strategy chocked full of time-sensitive ad placements and other tactics can devolve into a tangled mess of overlapping deliverables unless it is coordinated in a promotional calendar. Good calendars include not only tactical deadlines, but also schedules for the inputs (e.g. staff assets, vendors, etc.) that are required to execute strategic objectives. When used in tandem with a quality mailing list provider, promotional calendars can ensure the continuous execution of direct mail campaigns.
Why Branding Matters
Branding isn't just a marketing buzzword. It's a core concept for businesses trying to entrench themselves in consumer consciousness. Any and every industrial equipment rebuilding, service, and repair business is a brand. Some brands struggle to achieve recognition with consumers while others seem to be quickly embraced by the marketplace. Companies that incorporate brand positioning into their normal marketing routines gradually accumulate higher brand values and are rewarded by consumers.
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