How to Reach Your Target Market
Marketing an Exterior House and Building Washing Business
Small and medium size exterior house and building washing businesses can compete and even outperform larger competitors. All it takes is the right marketing plan.
There are no shortcuts to success in marketing an exterior house and building washing business. In this industry, the application of fundamental marketing tactics is more valuable than promotional fads and gimmicks.
Simplistic promotional techniques can't penetrate the clutter of the current marketplace. Effective marketing now means translating market learnings into techniques and tactics that are relevant to your business.
Do We Really Need A Logo?
Having a strong logo for an exterior house and building washing business is a critical consideration. A logo is a visible representation of your organization's mission, identity, and values. Without a high-quality logo, your brand will simply blend in with the rest of the marketplace and gain little traction with consumer audiences. Creating a unique logo is more difficult than it sounds. In addition to quality design, you need to be concerned about infringing on the proprietary rights of other logos in your industry and throughout the marketplace.
Managing Negative Publicity
Not sure how to handle negative PR? You're not alone. It's a probably faced by many exterior house and building washing businesses. But the time to address your response to negative publicity is before it happens. If you wait until a crisis hits, it's already too late to control the message. At Gaebler, we advise our business partners to have an updated crisis response plan in place at all times. Mailing list providers can also provide quick access to accurate mailing lists, an important consideration if your crisis response plan contains a direct mail component.
Coupons
Think you know all there is to know about coupling? Maybe not, at least when it comes to using coupons for exterior house and building washing business advertising. Although there are various ways to utilize coupons, the universal objective is to increase traffic, revenue and market exposure. In a typical coupon scenario, exterior house and building washing business operations combine coupons with targeted messaging and purchase incentives. Coupled with other marketing techniques, a steady stream of legitimate coupon promotions can incentivize periodic customers to increase the frequency of purchases from your company.
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