How to Reach Your Target Market
Marketing an Exterior Cleaning Services Business
Small and medium size exterior cleaning services businesses can compete and even outperform larger competitors. All it takes is the right marketing plan.
For every exterior cleaning services business winner, there many more exterior cleaning services businesses that never got off the ground.
Winning strategies combine common sense marketing with the constantly evolving demands of the marketplace.
Directories
Directories are a common tool for finding an exterior cleaning services business. Directory selection is often dictated by the market when promoting exterior cleaning services businesses in a region or territory. Premium directories may or may not deliver the ROI you expect to receive from paid marketing vehicles. Unless all of your major competitors are listed in a paid directory, it may be better to take a pass and redirect your funds toward other advertising venues. Some directories may also let you list more than your name and contact information, so be sure to ask whether your listing can include a logo and other information about your business.
Media Monitoring
Measurement and evaluation are critical considerations for effective PR and marketing plans. Direct mail can be evaluated by tallying the cost of inputs (e.g. a premium mailing list, printing, postage, etc.) and measuring the number of customer responses you receive from the campaign. The difficulty comes when you are tasked with quantifying market presence and brand influence. Fortunately, media monitoring has the ability to give your exterior cleaning services business a sense of market presence and other variables that are difficult to quantify. If executed properly, media monitoring can help your brand get ahead of negative messaging and exert greater influence over news cycles.
Customer Awareness
Many of the highest performing exterior cleaning services businesses go out of their way to maintain clear channels of communication with their customers. Consequently, market analysis has become a business priority. More often than not, failure to maintain a robust connection with the marketplace translates into poor brand recognition and lackluster sales. On the other hand, businesses that are in touch with their customers' preferences and pressure points are better equipped to create marketing strategies that connect with buyers.
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