How to Reach Your Target Market
Marketing an Express and Transfer Services Business
You have to be light on your feet to stay ahead of the curve these days, especially when you're promoting an express and transfer services business. We have the information you need to create a nimble, yet effective marketing strategy for your business.
If you are a business leader who sees marketing as a path to give your express and transfer services business a competitive advantage you're not alone.
Ready for some marketing advice that will help you grow your business? High-performing express and transfer services businesses leave no stone unturned when it comes to marketing strategy. Your company is one-of-a-kind. But your marketing strategy will need to include a handful of features that are common to the industry's top performers.
Public Relations Strategies
Public relations is more subtle, but no less powerful than a full-blown marketing push. For example, if you buy a premium mailing list and use it to conduct a direct mail campaign, that's marketing. On the other hand, if the Sunday paper runs a story about your express and transfer services business, that's PR. Since PR leverages media outlets, it may cost nothing to acquire media placements that feature interesting storylines about your products and brand. The trick is learning how to pitch storylines to media professionals without sounding too promotional or sales-oriented.
Newsletters
Despite the unrelenting demands of generating content on a monthly or quarterly basis, a company newsletter has promising potential as a marketing device. Unlike flyers and other advertising mediums, newsletters have an informational focus. In fact, the best newsletters encourage customers to take the next step without ever asking for a sale. These days, express and transfer services businesses to distribute newsletters through online channels (e.g. in email campaigns and as PDFs on the company website).
Marketing Expertise
A lack of personal marketing experience is not an excuse for moving forward without the support of a promotional knowledge base. Entrepreneurs and leaders of express and transfer services businesses can't afford to invest large sums of money in untested strategies or first-time marketers. Although a learning-by-doing approach is typical in this industry, we advise young marketers to seek the input of experienced professionals before committing time and resources to untested marketing concepts.
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