How to Reach Your Target Market
Marketing an Event Planning Business
It's becoming more and more difficult for event planning businesses to rise above the clamor of the marketplace. Innovative marketing strategies may be your best bet for out-promoting -- and outperforming -- the competition.
Although innovation is important, consistency is critical when you market an event planning business. For businesses in this sector, solid execution and a commitment to core messaging are the most valuable marketing traits.
Marketing increases the brand footprint of a event planning business using a carefully crafted mix of techniques and tactics.
Do We Really Need A Logo?
Having a strong logo for an event planning business is a big deal. We live in a visual world and logos are tangible expressions of your organization's key messages. Logos aren't something that can be changed overnight so it's important to put some thought into logo design. With a lot riding on a logo, it's worth the investment to hire a professional marketing and design firm for your logo needs.
Promotional Calendars
Sloppy marketing programs have no place in growing event planning businesses. Promotional or marketing calendars coordinate the execution of your strategy and result in a more efficient use of both internal and external resources. Many list vendors appreciate promotional calendars because they are useful for timing the delivery of the resources your business needs to meet strategic objectives.
Sponsorships
Event and team sponsorships are a proven method for raising the public profile of event planning businesses. In many cases, the most effective sponsorships are those that occur over a period of time rather than being limited to a one-off event. A strategic sponsorship targets actual event planning business patrons. To minimize costs and multiply outcomes, consider teaming up with a complementary business to co-sponsor targeted events.
Share this article
Additional Resources for Entrepreneurs