How to Reach Your Target Market
Marketing an Evangelists Business
The task of promoting an evangelists business has to receive the highest priority in your organization. But what marketing techniques and strategies are successful in the current economy?
We see marketing as the great equalizer, a business discipline capable of dramatically increasing a small company's footprint in the marketplace.
A lack of marketing experience can sometimes be overcome through persistence and innovation, two key features of evangelists business marketing success.
Staffing Expertise
Right out of the gate, you are going to have to make an informed decision about who will be responsible for marketing your product offerings and your brand. A dedicated, in-house marketing division is a possibility, but in small businesses, it's more likely that owners or managers will pick up marketing as a secondary job responsibility. That can be problematic because marketing can't afford to be pushed to the backburner. There are numerous reasons why evangelists businesses enlist the assistance of external marketing professionals. A high quality marketing firm can deliver a much better ROI than internal stakeholders who aren't primarily focused on marketing functions.
Coupons
Although they have traditionally been associated with a handful of industries, coupons are viable resources for evangelists business advertising. Although there are various ways to utilize coupons, the universal objective is to increase traffic, revenue and market exposure. In a typical coupon scenario, evangelists business operations combine coupons with targeted messaging and purchase incentives. Coupled with other marketing techniques, a steady stream of legitimate coupon promotions can incentivize periodic customers to increase the frequency of purchases from your company.
Marketing Collateral
Every piece of collateral your evangelists business creates is a tangible reflection of your brand distinctive and core values. To squeeze the most impact from your collateral, it needs to be targeted toward its recipients. Delivered to the wrong person, a valuable piece of collateral will collect dust. For example, if you're spending good money on a direct mail collateral, it's worthwhile to invest in a premium mailing list from a leading mailing list provider. It doesn't make sense to invest time and creativity in marketing collateral only to drop the ball on distribution. Without proper attention to distribution details, your evangelists business's investment in collateral will be pointless.
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