How to Reach Your Target Market
Marketing an Environmental Control Systems Business
At Gaebler, we've seen what great marketing can do for a small business. But if you own an environmental control systems business, exceptional marketing may well be the determining factor in your long-term survival and success.
Think tired marketing collateral is all you need to succeed in today's marketplace? Think again!
Advances in technology and the marketplace itself have made it necessary for businesses to stay on top of the latest trends and strategies. More than ever before, foundational marketing concepts have become the bedrock upon which successful marketing strategies are constructed.
Geolocational Marketing
Smartphones have added a new wrinkle to small business marketing. Equipped with GPS components, today's smartphones give consumers the ability to perform navigation and other geolocational tasks. If you are an environmental control systems business owner, you can use that to your advantage. Geolocational marketing is an emerging trend. It's difficult (if not impossible) for small businesses to get in on the action without the assistance of a marketing firm that is experienced in creating mobile-based marketing strategies. There are many ways to influence consumers through mobile GPS. However, in its simplest form, geolocational marketing enables consumers to identify an environmental control systems business when they are in the vicinity.
Competitive Awareness
Competitive awareness is the starting point for creativity in marketing. There's nothing wrong with creativity, but if it precludes your messaging from being represented alongside other environmental control systems businesses, there's a good chance that you're missing something. At a minimum, we recommend seeking a third-party perspective before you adopt any innovations that dramatically alter your marketing model.
Promotional Calendars
The best laid marketing agendas can quickly get fouled up, especially in fast-paced environmental control systems businesses. Instead of offering special promotions on the spur of the moment, we recommend creating a promotional calendar for the fiscal year. Although you can adjust the calendar as needed, advanced planning makes it easier to connect your company's marketing tactics to sales objectives, inventory levels, staffing, and other areas of the business. Many list vendors appreciate promotional calendars because they are useful for timing the delivery of the resources your business needs to meet strategic objectives.
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