How to Reach Your Target Market
Marketing an Environmental Assessment and Monitoring Business
The key to success in marketing an environmental assessment and monitoring business is to combine time-tested marketing techniques with the most cutting edge strategies in today's marketplace.
A single characteristic divides today's best environmental assessment and monitoring businesses from companies at the bottom of the food chain.
Today's small businesses operate in a dynamic sales and marketing environment. More than ever before, foundational marketing concepts have become the bedrock upon which successful marketing strategies are constructed.
Bundling
Messaging matters - but only to the degree that it communicates value to cost-conscious consumers. For centuries, entrepreneurs have understood that bundled products reinforce buyers' value concerns while increasing their business's total revenue position. If you have never bundled before, take out word for it - most environmental assessment and monitoring businesses can leverage bundling to improve sales and attract new customers to the brand. Will the profit margins be the same as they would be if you sold the bundled products separately? Probably not. But you'll make up for it by achieving higher sales volumes and net profits.
Niche Marketing
A niche marketing approach is a good fit for small businesses, particularly environmental assessment and monitoring businesses trying to establish a larger footprint in a targeted market segment. To be effective, niche marketing requires attention to the kinds of details many businesses overlook. A keen awareness of your company's unique value proposition is a prerequisite for success in this approach.
Many companies facilitate niche marketing by providing specialty mailing lists. These lists are targeted and filtered, and deliver greater focus to your company's direct mail campaigns. Specialty mailing lists from top-rate providers take the niche concept a step further by giving you measured insights about consumer behaviors within the niche.
Staffing Expertise
Assigning responsibility for the execution of a marketing strategy can be more difficult than creating it. For many business owners, in-house staffing is attractive because it can (theoretically) be performed by current employees and can give the owner more control over the process. As a way to improve performance and time management, owners of environmental assessment and monitoring businesses outsource marketing to a professional firm. Outsourcing is less expensive than maintaining an internal marketing unit and it ensures that your company's marketing plan receives the attention it deserves.
Share this article
Additional Resources for Entrepreneurs