How to Reach Your Target Market
Marketing an Employee Benefit Plans Consulting Services Business
At Gaebler, we've seen what great marketing can do for a small business. But if you own an employee benefit plans consulting services business, exceptional marketing may well be the determining factor in your long-term survival and success.
Marketing an employee benefit plans consulting services business can be challenging, especially for business owners who lack a marketing background.
Staying on track requires attention to detail and a commitment to foundational marketing principles.
Coupons
Think you know all there is to know about coupling? Maybe not, at least when it comes to using coupons for employee benefit plans consulting services business advertising. Traditionally, coupons have been limited to print ad distributions. These days, coupon programs have expanded to include electronic coupons distributed through social media and redeemed via a mobile device. In a typical coupon scenario, employee benefit plans consulting services business operations leverage couponing to entice first-time customers to make initial contact with the brand. To improve the impact of your campaigns, routinely monitor local online and offline marketing channels to learn about the types of coupon offers that are common in your geography.
Strategic Partnerships
When multiple interests join together in a strategic partnership, they gain employee benefit plans consulting services businesses economies of scale, not to mention a larger promotional footprint. Joint ad campaigns, mailings and other marketing initiatives can be conducted on either a short- or long-term basis, as long as each partner is involved in the creation of messaging and has approval authority over the content that is released.
Public Relations Strategies
Public relations is more subtle, but no less powerful than a full-blown marketing push. For example, if you buy a premium mailing list and use it to conduct a direct mail campaign, that's marketing. On the other hand, if the Sunday paper runs a story about your employee benefit plans consulting services business, that's PR. The key to effective PR is to use nuanced messaging to attract the attention of reporters and media representatives. If reporters smell promotional content, they will back off from the story or create their own narrative.
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