How to Reach Your Target Market
Marketing an Ear Piercing Equipment and Supplies Business
At Gaebler, we've seen what great marketing can do for a small business. But if you own an ear piercing equipment and supplies business, exceptional marketing may well be the determining factor in your long-term survival and success.
We see marketing as the great equalizer, a business discipline capable of dramatically increasing a small company's footprint in the marketplace.
It's not hard to convince most business owners that marketing plays a vital role in strategic planning. With marketing pressure at an all-time high, your business needs to incorporate tactics designed to position a ear piercing equipment and supplies business at the top of the heap.
Public Relations Strategies
If marketing is a stock car racing full throttle toward a consumer audience, PR is a vintage Cadillac teasing consumers and inviting them to take a closer look. If you want to send unrestricted marketing messages to your audience, buy a mailing list and perform a direct mail campaign. But if your strategy calls for sophistication, media buy-in and thought leadership, hire a PR consultant. The art of storytelling is a core PR competency. Storylines need to be believable and objective while communicating your brand's strengths and value proposition.
Competitive Awareness
Competitive awareness is the starting point for creativity in marketing. There's nothing wrong with creativity, but if it precludes your messaging from being represented alongside other ear piercing equipment and supplies businesses, you may not have all of the information you need to make an informed marketing decision. At a minimum, we recommend seeking a third-party perspective before you adopt any innovations that dramatically alter your marketing model.
Give Word of Mouth Marketing a Try
Word of mouth advertising is a marketing principle that has never gone out of style. It's no surprise that ear piercing equipment and supplies businesses operate in a business environment that relies on word of mouth marketing promotion to bolster customer acquisition and convert periodic buyers into loyal followers.
As a rule, your marketing strategy should include mechanisms that encourage meaningful brand conversations and spread the good word about your business. Of course, it's not a cure all, but there may a variety of situations where word of mouth marketing can be effective for you.
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