We Need Better Marketing
Marketing an Automobile Oil Change Business
A profitable auto oil and lube business is about more than supply and demand. It's about designing ways to entice new customers to engage with your products and to encourage existing customers to increase the frequency of their purchases.
For every auto oil and lube business success story, there multiple auto oil and lube businesses that never got off the ground.
Today's small businesses operate in a dynamic sales and marketing environment. Core marketing concepts offer touch points to help small business owners navigate uncertain markets.
Product Knowledge
There is no substitute for being able to speak convincingly about your products in an auto oil and lube business. Small product details translate into key value propositions which are critical for distinguishing a auto oil and lube business in the marketplace. If necessary, conduct product information meetings before launching a major marketing initiative.
Measurement & Evaluation
Performance is the ultimate measure of quality. You can improve the quality of your B2B and B2C efforts by considering professional mailing lists provided by established vendors. That's just one of the ways auto oil and lube businesses may be able to increase the impact of their marketing tactics. However, there are no substitutes for measurement and evaluation mechanisms. Each marketing campaign should be subjected to quantitative analysis, paying close attention to the amount of new and repeat business it generates for your company. If a campaign or technique fails to meet your expectations, carefully evaluate the reasons for the failure and adjust your marketing mix accordingly. Simple quantitative tools are a good start. However, auto oil and lube businesses frequently go outside of the organization for expertise.
Contests
You've seen the contest concept in action, even if it wasn't used in an auto oil and lube business. By design, contests stir up interest at a time when your business needs to be seen in the marketplace. Even good contests carry risks, namely the possibility that your business will be dogged by allegations of unfair prize awards. Consequently, many auto oil and lube businesses outsource their contests to professional marketers as a way of minimizing risk and achieving the highest possible return from their promotional dollars.
Share this article
Additional Resources for Entrepreneurs