We Need Better Marketing
Marketing an Auto Parts Business
You're heavily invested in the success of your auto parts business and failure isn't an option. That means you'll also need to invest yourself in the strategies and techniques it takes to effectively market your brand in the marketplace.
The marketing model for an auto parts business has historically adapted to changes in consumer buying patterns and the market itself.
However, foundational marketing principles may not be enough to capture the attention of buyers in today's market. To capture audience attention, you'll need to stay current with the channels they use to receive information and product messages.
Managing Negative Publicity
Not sure how to handle negative PR? You're not alone. It's a probably faced by many auto parts businesses. The worst way to handle negative buzz is to put off developing a response until reporters are pounding on your door, demanding a comment from a company spokesperson. PR savvy auto parts businesses work with consultants to develop a crisis response plan that can be executed on a moment's notice. Mailing list providers can also provide quick access to accurate mailing lists, an important consideration if your crisis response plan contains a direct mail component.
Discounts
Discounts drive purchasing decisions, and auto parts business customers are no exception. The power of a great discount is its ability to convince buyers that are receiving special treatment, a deal that isn't ordinarily available. However, for consumers located in the auto parts business sector, value discounts need to be attractive when stacked against the competition. Offsetting discounts with inflated pricing is a tired ploy that often does more harm than good. Instead, think about how you can use discounts to lure customers in during a slow period, to generate traction for new product offerings, and to break into new markets.
When It's Time to Rebrand
There are many reasons why it might be time to begin a rebranding initiative - but a lack of alternative tactics is not one of them. That's not how rebranding works. Instead, rebranding should be performed for the right reasons. For an auto parts business, brands are tied to specific stages in the life of a business. If your company is expanding, you will inevitably outgrow your brand and it will be time to prepare for a comprehensive rebranding effort. With the help of a professional marketing firm, you can give your brand a fresh face while maintaining brand distinctives and brand recognition.
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