We Need Better Marketing
Marketing an Auto Paintless Dent Repair Business
The value and earning capacity of an auto paintless dent repair business largely depends on the quality of its marketing efforts. But great marketing takes a lot more than hanging a shingle and hoping for the best.
A high-quality marketing plan connects your company to your customers. Without it, you'll quickly find your auto paintless dent repair business cut off from the marketplace.
In fact, a good marketing strategy can level the playing field and help small to medium-sized auto paintless dent repair businesses scale their visibility with consumers. The key is to market smart through the consistent application of fundamental marketing concepts.
Company Website
Technology is changing the way small businesses market their products and brands. The on-ramp for using technology to promote your auto paintless dent repair business is also the anchor point for your technological strategy: A company website. Although many businesses have a website, a poorly designed and unnavigable website is worse than having no web presence at all. Your site is a representation of your business; it needs to convey the same professional appearance and functionality as you expect from any other sales and marketing asset. Conversion paths are also important. With the proper design, your site can walk new visitors through a series of decisions that culminate with either an online sale, a phone order, a personal visit or a request for more information.
ROI
Good marketing is expensive. You can't afford to waste money on ineffective tactics for your auto paintless dent repair business.
Mailings and other direct marketing strategies are common, but to realize maximum ROI we recommend purchasing consumer or B2B mailing lists from a reputable provider. Using the web, you can easily find the leading mailing list providers with an extensive database of targeted and updated sales prospects.
Industry Resources
Lone rangers don't survive long in an auto paintless dent repair business. Although there is a tendency to believe that the challenges you face are unique to your business, your competitors face many of the same marketing hurdles and obstacles. To overcome those obstacles, you'll need to tap into industry resources. The best resources are usually the ones that leverage industry-specific experience and the input of proven veterans.
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