We Need Better Marketing

Marketing an Auto Paint Business

There is little room for error in marketing an auto paint business in today's economy. Fortunately, we have the information you need to stay ahead of the curve and outperform the rest of the field.

In the current economic climate, one thing separates thriving auto paint businesses from the rest of the pack.

How To Open An Auto Paint Business

Ready to start a business painting cars? These auto paint business tips will help.

Healthy customer relationships are strengthened and expanded through targeted marketing campaigns. Great marketing is good business -- and it begins by integrating a handful of proven marketing concepts into your auto paint business's planning process.

Building A Community Around Your Brand

Does your business have a social media presence? If not, you may be falling behind the rest of the marketplace. Whether they realize it or not auto paint businesses need to do a better job connecting with their customers. Direct mail campaigns featuring mailing lists from a reliable list partner can jumpstart a social media drive by expanding your customer base and alerting them to your social media presence.

Sponsorships

Event and team sponsorships are a proven method for raising the public profile of auto paint businesses. Successful sponsorships create connections with customers; ineffective ones alienate customers and drain your marketing budget. A strategic sponsorship targets actual auto paint business patrons. To minimize costs and multiply outcomes, consider teaming up with a complementary business to co-sponsor targeted events.

Strategic Partnerships

Strategic partnerships offer auto paint businesses avenues for combining the power of their marketing dollars and messaging with suppliers of complementary products. Think about it: even on your best day, your company has the ability to influence a certain percentage of potential customers. But when you partner with a complementary supplier to perform a joint marketing campaign, you multiply your customer base and generate a more powerful market presence.

Share this article


Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary