We Need Better Marketing
Marketing an Auto Frames Service and Repair Business
At Gaebler, we've seen what great marketing can do for a small business. But if you own an auto frames service and repair business, exceptional marketing may well be the determining factor in your long-term survival and success.
Although innovation is important, consistency is critical when you market an auto frames service and repair business. For businesses in this sector, solid execution and a commitment to core messaging are the most valuable marketing traits.
However, foundational marketing principles may not be enough to capture the attention of buyers in today's market. Effective marketing now means translating market learnings into techniques and tactics that are relevant to your business.
Public Relations Strategies
Public relations is more subtle, but no less powerful than a full-blown marketing push. If you want to send unrestricted marketing messages to your audience, buy a mailing list and perform a direct mail campaign. But if your strategy calls for sophistication, media buy-in and thought leadership, hire a PR consultant. The art of storytelling is a core PR competency. Storylines need to be believable and objective while communicating your brand's strengths and value proposition.
Viral Marketing
Viral marketing is one of the most elusive marketing techniques in a small business owner's arsenal. By including viral elements in a campaign for an auto frames service and repair business, you ultimately have to cross your fingers and hope for the best. Even though total control is impossible, the right actions at the right times can encourage the viral distribution of brand messages. Social media and other online vehicles can seed a viral marketing campaign, but you'll need to nurture their development through direct customer interaction as well as other techniques.
Competitive Awareness
Competitive awareness is the starting point for creativity in marketing. There's nothing wrong with creativity, but if it precludes your messaging from being represented alongside other auto frames service and repair businesses, you may not have all of the information you need to make an informed marketing decision. At a minimum, we recommend seeking a third-party perspective before you adopt any innovations that dramatically alter your marketing model.
Share this article
Additional Resources for Entrepreneurs