We Need Better Marketing
Marketing an Auto Cleaning and Detailing Business
At Gaebler, we've seen what great marketing can do for a small business. But if you own an auto cleaning and detailing business, exceptional marketing may well be the determining factor in your long-term survival and success.
For every auto cleaning and detailing business winner, there are a dozen other auto cleaning and detailing businesses that never got off the ground.
When done effectively, marketing is a coordinated and comprehensive strategy that raises the visibility of your auto cleaning and detailing business and drives the customer acquisition process.
Marketing Ethics
Ethically challenged marketers are a dime a dozen in today's economy. Industry-leading auto cleaning and detailing businesses subscribe to a strict ethical marketing code, even when competitors intentionally mislead customers with exaggerated claims and falsehoods. Ethics are especially important in direct marketing. By relying on trusted list provider, you can ensure that your lists are accurate and are consistent with standard industry protocols.
Customer Awareness
Many of the highest performing auto cleaning and detailing businesses struggle to keep pace with the customers in their market. Since disconnection with the marketplace isn't an option, it's important to create mechanisms to monitor market trends. More often than not, failure to maintain a robust connection with the marketplace translates into poor brand recognition and lackluster sales. By improving market awareness, small companies can often establish more meaningful customer connections than their competitors.
Company Website
If you haven't done so already, the first step in marketing your auto cleaning and detailing business is also the anchor point for your technological strategy: A company website. Although many businesses have a website, a poorly designed and unnavigable website is worse than having no web presence at all. Your site is a representation of your business; it needs to convey the same professional appearance and functionality as you expect from any other sales and marketing asset. Conversion paths are also important. With the proper design, your site can walk new visitors through a series of decisions that culminate with either an online sale, a phone order, a personal visit or a request for more information.
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