We Need Better Marketing
Marketing an Auto Body Shop Equipment and Supplies Wholesale and Manufacturers Business
The value and earning capacity of an auto body shop equipment and supplies wholesale and manufacturers business largely depends on the quality of its marketing efforts. But great marketing takes a lot more than hanging a shingle and hoping for the best.
Marketing an auto body shop equipment and supplies wholesale and manufacturers business is an unforgiving exercise, full of hurdles and hidden challenges.
Staying on track requires attention to detail and a commitment to foundational marketing principles.
Do We Really Need A Logo?
Having a strong logo for an auto body shop equipment and supplies wholesale and manufacturers business makes an enormous difference in your company's promotional impact. We live in a visual world and logos are tangible expressions of your organization's key messages. Although it's possible to create your own logo, most internally generated logos lack polish and punch. Even if your logo concept sounds simplistic, we recommend contracting your logo to a professional marketing and design firm because it's likely that the logo will be the face of your company for years to come.
Building A Community Around Your Brand
Does your business have a social media presence? If not, you may be falling behind the rest of the marketplace. Whether they realize it or not auto body shop equipment and supplies wholesale and manufacturers businesses can benefit from marketing strategies that leverage communities and networks. Direct mail campaigns featuring mailing lists from a reliable list partner can jumpstart a social media drive by expanding your customer base and alerting them to your social media presence.
Loss Leaders
Smart auto body shop equipment and supplies wholesale and manufacturers businesses understand that more customers will walk through the door if a few products are priced at less than full retail value. Moreover, a loss leader marketing strategy can compensate for dead periods when customers tend to making purchases. The key is to know your profit margins and use loss leader pricing to undercut the competition in targeted product categories. For the majority of auto body shop equipment and supplies wholesale and manufacturers businesses, the real benefits of loss leaders emerge through the careful marketing of other products, usually offered at a much higher margin. Whenever possible, piggyback a loss leader approach with the purchase of bulk merchandise that can be bought at a discount.
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