We Need Better Marketing
Marketing an Auto Body Shop Equipment Repair Business
There is little room for error in marketing an auto body shop equipment repair business in today's economy. Fortunately, we have the information you need to stay ahead of the curve and outperform the rest of the field.
Struggling to find the right combination of marketing strategies and tactics for your auto body shop equipment repair business? That's becoming a common theme these days, especially in this market sector.
By leveraging today's best marketing techniques, any auto body shop equipment repair business can achieve greater marketing dominance through strategic marketing and robust value messaging
Market Segmentation
Given the current competitive landscape, you can't successfully promote an auto body shop equipment repair business to every possible buyer. Although your products may appeal to a broad cross-section of consumers, your ability to lead in a specific market segment will directly affect brand recognition, product visibility, and ultimately, total revenue.
Filtered mailing lists facilitate market segmentation by focusing your resources on customers within your segment. The best list providers are equipped to accommodate various segments for contained within your auto body shop equipment repair business market agenda.
Why Branding Matters
A good brand has value for both your balance sheet and earnings statement. Any and every auto body shop equipment repair business has brand characteristics. Consumers can view your brand either positively or negatively, but either way they have an impression about your business identity. Although the competition for market visibility may be fierce, a branding initiative can quickly scale your promotional footprint to compete with anyone in your geographic or demographic market sector.
Social Media Monitoring
The use of social media as a marketing tool is the latest wave to overtake the small business community. Combined with a functional company website, social media attracts new customers and converts them to brand advocates. Social media can quickly go negative, turning brand advocacy into "badvocacy", a scenario in which consumers and users create content deriding your company and your products. Most auto body shop equipment repair businesses need to be particularly sensitive about the potential for negative brand commentary on social media sites. If your brand is taking a hit from negative mentions, it's important to generate enough positive content to push negative mentions down in search rankings. The more positive mentions that exist, the more difficult it is for negative comments (generated through social media) to gain traction on search engines like Google and Yahoo.
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