We Need Better Marketing
Marketing an Asphalt Sealers Business
Marketing plays a central role in any company. But when it comes to an asphalt sealers business, your ability to market your brand can be the deciding factor between barely making it and achieving stellar industry success.
Looking for the right marketing mix for your asphalt sealers business? That's becoming a common theme these days, especially in this market sector.
Like it or not, product quality alone doesn't deliver repeat customers. Cash is king in today's marketplace, so your marketing plan needs to focus on value messages.
Competitive Awareness
Do you have a new marketing idea that will transform your industry? Don't be so sure - at least not until you have explored what the competition is doing. Innovation is desirable in marketing, but if your company doesn't maintain a presence in the channels that are being used by other asphalt sealers businesses, there's a good chance that you're missing something. Many businesses find it useful to hire a professional marketing firm to help them evaluate the competitive landscape and devise strategies to exploit competitors' weaknesses.
Company Website
Technology is changing the way small businesses market their products and brands. The on-ramp for using technology to promote your asphalt sealers business must be an exceptional website. Although many businesses have a website, a poorly designed and unnavigable website is worse than having no web presence at all. Your site is a representation of your business; it needs to convey the same professional appearance and functionality as you expect from any other sales and marketing asset. But you will also need to consider how you will attract visitors to your site and what you will do with them once they are there -- and that means you'll need to include SEO and conversion path considerations in the web design process.
Marketing Collateral
Every piece of collateral your asphalt sealers business creates is a tangible reflection of your brand distinctive and core values. To squeeze the most impact from your collateral, it needs to be targeted toward its recipients. Delivered to the wrong person, a valuable piece of collateral will collect dust. For example, if you're spending good money on a direct mail collateral, it's worthwhile to invest in a premium mailing list from a leading mailing list provider. It doesn't make sense to invest time and creativity in marketing collateral only to drop the ball on distribution. Without proper attention to distribution details, your asphalt sealers business's marketing collateral will be wasted.
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