We Need Better Marketing
Marketing an Asphalt Seal Coating Business
There is little room for error in marketing an asphalt seal coating business in today's economy. Fortunately, we have the information you need to stay ahead of the curve and outperform the rest of the field.
Think tired marketing collateral is all you need to succeed in today's marketplace? Think again!
In some businesses, marketing takes a back seat to sales and operations. That's a mistake because without marketing, your brand messages aren't being heard. On the upside, great marketing is a real possibility for a asphalt seal coating business willing to adapt its strategy to the demands of the marketplace.
Product Knowledge
Product knowledge is a fundamental requirement for marketing an asphalt seal coating business. Small product details translate into key value propositions which are critical for distinguishing a asphalt seal coating business in the competitive arena. Product knowledge is so important that we advise SMBs to consult a marketing professional to identify and exploit their brands' product-based value propositions.
Email Campaigns
Email campaigns make use of the fact that most consumers and businesses receive information electronically. More than 50% of all email users check their inbox six or more times a day. So if you can deliver messaging to your customers' inboxes, the likelihood it will be seen and read by a large percentage of recipients is extremely high. In many asphalt seal coating businesses, the hardest part of an email campaign is gathering the email addresses of likely customers. At Gaebler, we recommend buying mailing lists from professional, third-party providers. Purchased lists aren't the only source for customer contacts, but they can be used to create fast momentum for email campaigns and other initiatives.
Directories
Directories are a common tool for finding an asphalt seal coating business. When all of your competitors are listed in a directory, you have no choice in the matter. To keep pace, competitive businesses must include the same directories in their plans for marketing asphalt seal coating businesses in a region or territory. Although there are plenty of free directory opportunities out there, some directories charge a fee to include your business in their listing. Regardless of whether it is a premium or free listing opportunity, every directory needs to be evaluated on its own merits. Also, be sure to update your directory listings whenever your contact information changes.
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