We Need Better Marketing
Marketing an Asbestos Inspection and Consulting Business
Looking for innovative ways to market an asbestos inspection and consulting business? Although you there are no magic bullets that will enable you to dominate the industry, there are several things you can do to improve visibility and market presence.
Multiple marketing factors affect bottom line profitability. However, great marketing strategies share a common characteristic.
Still trying to figure out what differentiates asbestos inspection and consulting businesses from average companies? Surprisingly, the ability to create clear brand messages often outweighs product quality and other considerations.
Industry Resources
Lone rangers don't survive long in an asbestos inspection and consulting business. An awareness of industry resources can mitigate the isolation of ownership and result in a more stable (and more productive) leadership experience. The best resources are usually the ones that leverage industry-specific experience and the input of proven veterans.
Contests
You've seen the contest concept in action, even if it wasn't used in an asbestos inspection and consulting business. Although a contest won't automatically translate into higher revenue, it can be a strategic component of a comprehensive marketing plan. Even good contests carry risks, namely the possibility that your business will be dogged by allegations of unfair prize awards. That's why asbestos inspection and consulting businesses don't take contests lightly, but treat them with the same level of respect as any other marketing campaign.
Public Relations Strategies
If marketing is a stock car racing full throttle toward a consumer audience, PR is a vintage Cadillac teasing consumers and inviting them to take a closer look. If you want to send unrestricted marketing messages to your audience, buy a mailing list and perform a direct mail campaign. But if your strategy calls for sophistication, media buy-in and thought leadership, hire a PR consultant. The art of storytelling is a core PR competency. Storylines need to be believable and objective while communicating your brand's strengths and value proposition.
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