We Need Better Marketing
Marketing an Artificial Nails and Eyelashes Business
A profitable artificial nails and eyelashes business is about more than supply and demand. It's about designing ways to entice new customers to engage with your products and to encourage existing customers to increase the frequency of their purchases.
Marketing is much more than classified ads, business cards, and brochures.
Like it or not, product quality alone doesn't deliver repeat customers. These days, customers expect value and nothing communicates value more than a solid marketing plan.
Competitive Awareness
Good marketing begins with an awareness of what your competitors are doing to attract customers and stir up sales. Innovation is desirable in marketing, but if your company doesn't maintain a presence in the channels that are being used by other artificial nails and eyelashes businesses, there's a good chance that you're missing something. At a minimum, we recommend seeking a third-party perspective before you adopt any innovations that dramatically alter your marketing model.
Social Media Monitoring
The use of social media as a marketing tool is the latest wave to overtake the small business community. Combined with a functional company website, social media attracts new customers and converts them to brand advocates. Social media can quickly go negative, turning brand advocacy into "badvocacy", a scenario in which consumers and users create content deriding your company and your products. All artificial nails and eyelashes businesses need to be particularly sensitive about the potential for negative brand commentary on social media sites. To counter negative social media, you'll need to monitor your brand's online presence and enter the conversation, redirecting negative discussions toward more positive topics.
Market Segmentation
In today's environment, it's impossible to market an artificial nails and eyelashes business without a market segmentation strategy. Market segmentation has been around for decades and it has enabled many smaller companies to dominate parts of the market, even when they face competition from larger firms.
For segmented mailing lists, we recommend using a proven partner with the experience to assist in the execution of your segmented artificial nails and eyelashes business marketing strategy.
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