We Need Better Marketing
Marketing an Art and Sculpture Book Store
The value and earning capacity of an art and sculpture book store largely depends on the quality of its marketing efforts. But great marketing takes a lot more than hanging a shingle and hoping for the best.
Although innovation is important, consistency is critical when you market an art and sculpture book store. In this industry, the application of fundamental marketing tactics is more valuable than promotional fads and gimmicks.
So what separates the best art and sculpture book stores from average companies? Surprisingly, the ability to create clear brand messages often outweighs product quality and other considerations.
Do We Really Need A Logo?
Having a strong logo for an art and sculpture book store is a big deal. We live in a visual world and logos are tangible expressions of your organization's key messages. Logos aren't something that can be changed overnight so it's important to put some thought into logo design. With a lot riding on a logo, it's worth the investment to hire a professional marketing and design firm for your logo needs.
Social Media Monitoring
The use of social media as a marketing tool is the latest wave to overtake the small business community. Combined with a functional company website, social media attracts new customers and converts them to brand advocates. Social media can quickly go negative, turning brand advocacy into "badvocacy", a scenario in which consumers and users create content deriding your company and your products. Most art and sculpture book stores need to be particularly sensitive about the potential for negative brand commentary on social media sites. Social media monitoring can be as simple as periodical Google searches or as complex as the application of sophisticated monitoring software. Either way, it's essential to develop a system for regularly monitoring your company's presence in social media, followed by positive customer engagements.
Multichannel Marketing Strategies
Are you up to speed on the multichannel marketing concept?. The time when brands could depend on monolithic marketing strategies are over. Now, growth-minded businesses need to populate multiple marketing channels with brand messaging.
In today's marketplace, it simply isn't possible for art and sculpture book stores that funnel the bulk of their resources toward a single marketing channel to create an acceptable market footprint. So when you create your marketing strategy, you'll need to consider including print ads, flyers, and even online marketing tactics in the mix. The acquisition of reliable mailing lists from proven providers can expedite the transition, but ultimately your efforts to go multichannel may require the assistance of a marketing professional.
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