We Need Better Marketing
Marketing an Art Class Program
Marketing plays a central role in any company. But when it comes to an art class program, your ability to market your brand can be the deciding factor between barely making it and achieving stellar industry success.
Multiple marketing factors affect bottom line profitability. Yet one feature seems to be part of the shared DNA of all effective marketing programs.
Customer loyalty isn't what it used to be. Cash is king in today's marketplace, so your marketing plan needs to focus on value messages.
Cost Tracking
The economy is a constant concern for people who own an art class program. When businesses buy mailing lists, they expect a return for their investment. Unfortunately, they don't always get it. More often than not, you'll get a better ROI from highly rated list providers than you will from cheaper alternatives. Good mailing lists are money in the bank; they deliver leads, revenue and most importantly, new customers.
But mailing lists aren't the only way you can reduce costs. Most accounting software solutions have features that allow you to track costs in multiple expense categories and receive alerts when expenses suddenly swing outside of normal parameters.
Bundling
Messaging matters - but only to the degree that it communicates value to cost-conscious consumers. Businesses that bundle products tap into the market's psyche by creating the perception (real or imagined) of cost-savings. If you have never bundled before, take out word for it - most art classes can use bundling to communicate value to their base. Often, bundling is used to offload excess inventory or to pair a low profit product with one that has a higher markup.
Why Branding Matters
A good brand has value for both your balance sheet and earnings statement. Any and every art class program has brand characteristics. Consumers can view your brand either positively or negatively, but either way they have an impression about your business identity. Companies that incorporate brand positioning into their normal marketing routines gradually accumulate higher brand values and are rewarded by consumers.
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