We Need Better Marketing
Marketing an Armenian Restaurant
At Gaebler, we've seen what great marketing can do for a small business. But if you own an Armenian restaurant, exceptional marketing may well be the determining factor in your long-term survival and success.
For an Armenian restaurant, a great business model doesn't guarantee solid revenues.
Like it or not, product quality alone doesn't deliver repeat customers. Cash is king in today's marketplace, so your marketing plan needs to focus on value messages.
Contests
You've seen the contest concept in action, even if it wasn't used in an Armenian restaurant. A well-designed contest has the potential to generate buzz about your company and create a fun atmosphere for promoting your core business offerings. Even good contests carry risks, namely the possibility that your business will be dogged by allegations of unfair prize awards. That's why Armenian restaurants invest time and resources to create contests they can count on to achieve desired outcomes.
Media Monitoring
Some marketing initiatives lend themselves to simple measurement while others are more challenging. Direct mail can be evaluated by tallying the cost of inputs (e.g. a premium mailing list, printing, postage, etc.) and measuring the number of customer responses you receive from the campaign. The difficulty comes when you are tasked with quantifying market presence and brand influence. Fortunately, media monitoring has the ability to give your Armenian restaurant a sense of market presence and other variables that are difficult to quantify. If executed properly, media monitoring can help your brand get ahead of negative messaging and exert greater influence over news cycles.
Technological Expertise
The PR and marketing community has embraced technology with open arms, transforming basic marketing concepts into sophisticated, tech-driven systems and solutions. As a result, a primary concern of growth-oriented Armenian restaurants tends to be a search for news to leverage technology to scale up the organization's promotional firepower. Despite the initial cost associated with many technological solutions, the long-term payoff for the right technologies almost always outweighs the upfront expense.
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