We Need Better Marketing
Marketing an Architecture and Design Book Store
Marketing an architecture and design book store isn't as simple as it seems. To get noticed, you'll need to invest time, energy, and resources in an innovative marketing plan.
Think tired marketing collateral is all you need to succeed in today's marketplace? Think again!
Concerned about customer loyalty? Producing high quality products isn't enough to lure customers back to your business. Cash is king in today's marketplace, so your marketing plan needs to focus on value messages.
Email Campaigns
How many people do you know who don't have an email account? Not many. So if you can deliver messaging to your customers' inboxes, the likelihood it will be seen and read by a large percentage of recipients is extremely high. For the majority of architecture and design book stores, collecting and updating the email addresses of qualified recipients isn't cost-effective. Premium mailing list providers can mitigate the cost and hassle of in-house list generation. More importantly, providers typically give business owner an assurance that their lists are accurate and up-to-date.
Generating Buzz
Never underestimate the value of good buzz with consumers. You've heard it said before: Word of mouth is the best form of promotion for products and brands. In an architecture and design book store, meaningful brand conversations have the ability to transform the impact of your marketing efforts. To encourage marketplace conversations, you'll need to equip consumers with the tools they need to create meaningful brand dialogues. Social networking and other online strategies can play a foundational role when they are performed in tandem with face-to-face interactions and industry networking.
Contests
Contests are a time-tested method for promoting an architecture and design book store. Although a contest won't automatically translate into higher revenue, it can be a strategic component of a comprehensive marketing plan. Even good contests carry risks, namely the possibility that your business will be dogged by allegations of unfair prize awards. That's why architecture and design book stores don't take contests lightly, but treat them with the same level of respect as any other marketing campaign.
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