We Need Better Marketing
Marketing an Architectural Photographers Business
Trying to market an architectural photographers business? It's a crowded marketplace, but with dedication and persistence, great marketing can help your business outperform larger competitors.
Marketing is the bridge between an organization and its customer base. Build your bridge poorly and you'll quickly find your architectural photographers business stuck in limbo.
Top performers habitually integrate sound marketing concepts with market demands.
Email Campaigns
How many people do you know who don't have an email account? Not many. So if you can deliver messaging to your customers' inboxes, the likelihood it will be seen and read by a large percentage of recipients is extremely high. In many architectural photographers businesses, the real challenge is compiling a substantive quantity of qualified email addresses. Premium mailing list providers can mitigate the cost and hassle of in-house list generation. More importantly, providers typically give business owner an assurance that their lists are accurate and up-to-date.
Social Media Monitoring
The use of social media as a marketing tool is the latest wave to overtake the small business community. Combined with a functional company website, social media attracts new customers and converts them to brand advocates. Social media can quickly go negative, turning brand advocacy into "badvocacy", a scenario in which consumers and users create content deriding your company and your products. All architectural photographers businesses have too much at stake to ignore derogatory social media mentions. Social media monitoring can be as simple as periodical Google searches or as complex as the application of sophisticated monitoring software. Either way, it's essential to develop a system for regularly monitoring your company's presence in social media, followed by positive customer engagements.
Technological Expertise
To those of us who are familiar with today's marketing landscape, it's clear that technology and strategy have become inextricably linked. One of the things that needs to be considered by architectural photographers businesses is the use of technological solutions to connect with customers, boost visibility and exploit weaknesses in the marketplace. Despite the initial cost associated with many technological solutions, the long-term payoff for the right technologies almost always outweighs the upfront expense.
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