We Need Better Marketing
Marketing an Architectural Drafting Business
The key to success in marketing an architectural drafting business is to combine time-tested marketing techniques with the most cutting edge strategies in today's marketplace.
Although innovation is important, consistency is critical when you market an architectural drafting business. In this industry, the application of fundamental marketing tactics is more valuable than promotional fads and gimmicks.
Top performers habitually integrate sound marketing concepts with market demands.
Technological Expertise
The field of marketing has embraced the digital age with enthusiasm and vigor. Although that doesn't make the marketing fundamentals that applied twenty years ago invalid, many marketing principles are being reinterpreted through the lens of today's technology. One of the things that needs to be considered by architectural drafting businesses is the need to increasingly incorporate technological marketing solutions into the marketing mix. Despite the initial cost associated with many technological solutions, the long-term payoff for the right technologies almost always outweighs the upfront expense.
Building A Community Around Your Brand
Does your business have a social media presence? If not, you may be falling behind the rest of the marketplace. Whether they realize it or not architectural drafting businesses can benefit from marketing strategies that leverage communities and networks. There are many ways to launch a social media strategy. In our experience, it's helpful to begin with a direct mail campaign. Using vendor-provided mailing lists, you can broaden your reach by informing new contacts as well as established customers about your presence on popular sites like Facebook, Twitter and LinkedIn.
Contests
You've seen the contest concept in action, even if it wasn't used in an architectural drafting business. By design, contests stir up interest at a time when your business needs to be seen in the marketplace. Even good contests carry risks, namely the possibility that your business will be dogged by allegations of unfair prize awards. Consequently, many architectural drafting businesses invest time and resources to create contests they can count on to achieve desired outcomes.
Share this article
Additional Resources for Entrepreneurs