We Need Better Marketing
Marketing an Aquarium Maintenance Service
Promotional tactics for aquarium maintenance services are exceptionally diverse. But in our experience, there are a handful of tips and strategies that will deliver the best return for your marketing efforts.
Communicating the strengths of an aquarium maintenance service can quickly take a wrong turn if you don't have a roadmap.
Still trying to figure out what differentiates aquarium maintenance services from average companies? Surprisingly, the ability to create clear brand messages often outweighs product quality and other considerations.
Promotional Calendars
Sloppy marketing programs have no place in growing aquarium maintenance services. Instead of offering special promotions on the spur of the moment, we recommend creating a promotional calendar for the fiscal year. Although you can adjust the calendar as needed, advanced planning makes it easier to connect your company's marketing tactics to sales objectives, inventory levels, staffing, and other areas of the business. When used in tandem with a quality mailing list provider, promotional calendars can ensure the continuous execution of direct mail campaigns.
Contests
You've seen the contest concept in action, even if it wasn't used in an aquarium maintenance service. Although a contest won't automatically translate into higher revenue, it can be a strategic component of a comprehensive marketing plan. Even good contests carry risks, namely the possibility that your business will be dogged by allegations of unfair prize awards. Consequently, many aquarium maintenance services outsource their contests to professional marketers as a way of minimizing risk and achieving the highest possible return from their promotional dollars.
Do We Really Need A Logo?
The question of whether or not to create a logo for an aquarium maintenance service is a big deal. A logo is a visible representation of your organization's mission, identity, and values. Without a high-quality logo, your brand will simply blend in with the rest of the marketplace and gain little traction with consumer audiences. Logos aren't something that can be changed overnight so it's important to put some thought into logo design. With a lot riding on a logo, it's worth the investment to hire a professional marketing and design firm for your logo needs.
Share this article
Additional Resources for Entrepreneurs