We Need Better Marketing
Marketing an Aquaculture Business
Trying to market an aquaculture business? It's a crowded marketplace, but with dedication and persistence, great marketing can help your business outperform larger competitors.
If you are a business leader who sees marketing as a path to give your aquaculture business an edge over the competition you're not alone.
But with the right combination of resources, techniques, and strategies, any aquaculture business can achieve greater marketing dominance through strategic marketing and robust value messaging
Measurement & Evaluation
With a little more attention to details, aquaculture businesses may be able to increase the impact of their marketing tactics. But on the whole, measurement and evaluation are two of the most powerful weapons in your ROI arsenal. A robust measurement and evaluation process should include metrics that can be monitored on a monthly, weekly or even daily basis. Designed to monitor marketing efforts on a campaign-by-campaign basis, these metrics can be used as a baseline for strategic planning. Given the importance of measurement and evaluation, aquaculture businesses often choose to consult with professional marketers for assessment tools and strategic insights.
Loss Leaders
Smart aquaculture businesses understand that more customers will walk through the door if a few products are priced at less than full retail value. Moreover, a loss leader marketing strategy can compensate for dead periods when customers tend to making purchases. But to be effective, loss leader marketing requires planning, especially in product selection and price points. For the majority of aquaculture businesses, loss leaders substantially increase customer traffic and create opportunities to expose new consumers to the brand. Whenever possible, piggyback a loss leader approach with the purchase of bulk merchandise that can be bought at a discount.
Hiring A Marketing Firm
Think you can handle your own marketing? There is a reason why many aquaculture business operations turn to marketing firms for guidance. Unless you have a marketing background, you won't be able to touch the ROI you'll receive from a professional firm. Does a marketing firm cost money? Sure, but not as much as you may think. When it's time to look for a marketing firm to represent your aquaculture business, experience should trump other considerations. Marketing firms that lack industry experience are sometimes unfamiliar with competitive marketing channels and may not understand the value propositions that dominate industry messaging.
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