We Need Better Marketing
Marketing an Appliance Service and Repair Business
Small and medium size appliance service and repair businesses can compete and even outperform larger competitors. All it takes is the right marketing plan.
Think tired marketing collateral is all you need to succeed in today's marketplace? Think again!
Healthy customer relationships are strengthened and expanded through targeted marketing campaigns. With that in mind, it's important to leverage marketing as a path toward better customer engagement in your appliance service and repair business's planning process.
Discounts
Most consumers respond positively to discounts whether they are perceived or real; appliance service and repair business shoppers treat value as an invitation to buy. The power of a great discount is its ability to convince buyers that are receiving special treatment, a deal that isn't ordinarily available. However, for consumers located in the appliance service and repair business sector, you won't get far with discounts unless you communicate clear value. For better results, consider rotating the products you discount to incentivize customers to monitor your marketing channels.
Generating Buzz
Never underestimate the value of good buzz with consumers. You've heard it said before: Word of mouth is the best form of promotion for products and brands. For an appliance service and repair business, meaningful brand conversations have the ability to transform the impact of your marketing efforts. The process begins with developing communication vehicles and mechanisms that invite discussion. With minimal effort, you can instigate conversations through social media and other communication vehicles favored by today's consumers.
Mailings
It makes sense for appliance service and repair businesses to participate in direct marketing. Direct mail has the advantage of delivering targeted messaging to qualified contacts within your company's market segment. Third-party providers have a reputation for generating accurate mailing lists that can be sorted to accommodate niches and subsections of the market. Despite the added upfront expense, premium mailing lists are a smart investment if for no other reason than their ability to generate higher conversion rates.
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