We Need Better Marketing
Marketing an Apartment Sharing and Roommate Referral Service
Trying to market an apartment sharing and roommate referral service? It's a crowded marketplace, but with dedication and persistence, great marketing can help your business outperform larger competitors.
The task of promoting an apartment sharing and roommate referral service can quickly take a wrong turn if you don't have a roadmap.
Staying on track requires attention to detail and a commitment to foundational marketing principles.
Encourage Word of Mouth Referrals
Most owners of apartment sharing and roommate referral services rely on a certain amount of word of mouth marketing buzz to communicate brand values and product messaging.
As a rule, your marketing strategy should include mechanisms that encourage meaningful brand conversations and spread the good word about your business. Mind you, there's a difference between word of mouth marketing and viral marketing -- if word of mouth marketing is a new concept for you, you might want to hire a marketing consultant.
Do We Really Need A Logo?
Having a strong logo for an apartment sharing and roommate referral service is a big deal. We live in a visual world and logos are tangible expressions of your organization's key messages. Logos aren't something that can be changed overnight so it's important to put some thought into logo design. With a lot riding on a logo, it's worth the investment to hire a professional marketing and design firm for your logo needs.
Managing Negative Publicity
Not sure how to handle negative PR? You're not alone. It's a probably faced by many apartment sharing and roommate referral services. The worst way to handle negative buzz is to put off developing a response until reporters are pounding on your door, demanding a comment from a company spokesperson. PR savvy apartment sharing and roommate referral services work with consultants to develop a crisis response plan that can be executed on a moment's notice. Mailing list providers can also provide quick access to accurate mailing lists, an important consideration if your crisis response plan contains a direct mail component.
Share this article
Additional Resources for Entrepreneurs