We Need Better Marketing
Marketing an Antique Silver and Silverware Dealership
The task of promoting an antique silver and silverware dealership has to receive the highest priority in your organization. But what marketing techniques and strategies are successful in the current economy?
Young business owners are often surprised to learn that marketing isn't as intuitive as they thought it would be.
Great marketing campaigns elevate the status of your antique silver and silverware dealership using a carefully crafted mix of techniques and tactics.
Do We Really Need A Logo?
Having a strong logo for an antique silver and silverware dealership is a big deal. We live in a visual world and logos are tangible expressions of your organization's key messages. Creating a unique logo is more difficult than it sounds. In addition to quality design, you need to be concerned about infringing on the proprietary rights of other logos in your industry and throughout the marketplace.
Bundling
Messaging matters - but only to the degree that it communicates value to cost-conscious consumers. Businesses that bundle products tap into the market's psyche by creating the perception (real or imagined) of cost-savings. Nearly any type of business can tap into the benefits of bundling products or services, so it's easy to see how antique silver and silverware dealerships can leverage bundling to improve sales and attract new customers to the brand. Will the profit margins be the same as they would be if you sold the bundled products separately? Probably not. But you'll make up for it by achieving higher sales volumes and net profits.
Improving Customer Loyalty
Savvy entrepreneurs target customer loyalty as a cornerstone of strategic planning. In antique silver and silverware dealerships, sorted and updated mailing lists obtained from top-tier providers are effective tools for customer acquisition. To encourage customer loyalty, you'll need to tap into deliberate mechanisms that incentivize customers to reward your brand with repeat business. In many cases, online channels can be leveraged to create innovative customer loyalty programs.
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