We Need Better Marketing
Marketing an Antique Repair and Restoration Business
Promotional tactics for antique repair and restoration businesses are exceptionally diverse. But in our experience, there are a handful of tips and strategies that will deliver the best return for your marketing efforts.
Think tired marketing collateral is all you need to succeed in today's marketplace? Think again!
It's not hard to convince most business owners that marketing plays a vital role in strategic planning. With marketing pressure at an all-time high, your business needs to incorporate tactics designed to position a antique repair and restoration business in the winners' column.
Directories
A directory listing may be one of the best ways to increase the visibility of an antique repair and restoration business. Yellow pages, industry listings, online databases, and other directory options are routinely used as vehicles for promoting antique repair and restoration businesses in a region or territory. Premium directories may or may not deliver the ROI you expect to receive from paid marketing vehicles. Do your research and make sure any directory in which you list your business is capable of reaching enough likely customers to make it worth the effort. Some directories may also let you list more than your name and contact information, so be sure to ask whether your listing can include a logo and other information about your business.
Measurement & Evaluation
Performance is the ultimate measure of quality. You can improve the quality of your B2B and B2C efforts by considering professional mailing lists provided by established vendors. That's just one of the ways antique repair and restoration businesses may be able to increase the impact of their marketing tactics. However, there are no substitutes for measurement and evaluation mechanisms. Each marketing campaign should be subjected to quantitative analysis, paying close attention to the amount of new and repeat business it generates for your company. If a campaign or technique fails to meet your expectations, carefully evaluate the reasons for the failure and adjust your marketing mix accordingly. Given the importance of measurement and evaluation, antique repair and restoration businesses often choose to consult with professional marketers for assessment tools and strategic insights.
Make Sure You Have a Good Business Sign
Good signage is a Business 101 concept. Despite the fact that antique repair and restoration businesses vary in scope and circumstance, signage can be used by any antique repair and restoration business to communicate the company's value to their customers. Is your sign conveying key business messages? Should you go with or traditional business signage? These are just a couple of things to consider when buying business signs.
Given the fact that signage in antique repair and restoration businesses is unlike the signage for other types of businesses, avoid glossing it over as an afterthought. Talk with somebody who knows a lot about business signage advice and get their input before you create new business signs.
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