We Need Better Marketing
Marketing an Antique Doll Dealership
Trying to market an antique doll dealership? It's a crowded marketplace, but with dedication and persistence, great marketing can help your business outperform larger competitors.
Need to improve the effectiveness of your marketing channels for your antique doll dealership? You're not alone. More than ever before, the industry is populated with ambitious entrepreneurs eager to make an impression on would-be buyers.
Staying on track requires attention to detail and a commitment to foundational marketing principles.
Expand Your Advertising Options
Take a look around the industry. Chances are, you'll see companies using a vast array of advertising vehicles to communicate brand messages. That's why for antique doll dealerships, dwelling in the past isn't an option. It's time to get onboard with the marketing trends that are delivering results throughout the industry. Over the past several years, antique doll dealerships get solid marketing results from online channels capable of streaming high value content to a large, yet targeted customer base. In general, if your competitors know more about promoting their business online than you, you may lose market share.
Bundling
Messaging matters - but only to the degree that it communicates value to cost-conscious consumers. Businesses that bundle products tap into the market's psyche by creating the perception (real or imagined) of cost-savings. Most antique doll dealerships have the ability to bundle multiple products and services into a single offering that customers find appealing. Since the bundling concept is based on discounts, consumers expect to pay less for the bundle than they would if they were to buy the products separately, so you'll need to make sure your bundle offers real value to buyers.
Media Monitoring
Some marketing initiatives lend themselves to simple measurement while others are more challenging. Direct mail can be evaluated by tallying the cost of inputs (e.g. a premium mailing list, printing, postage, etc.) and measuring the number of customer responses you receive from the campaign. The difficulty comes when you are tasked with quantifying market presence and brand influence. Fortunately, media monitoring has the ability to give your antique doll dealership a sense of market presence and other variables that are difficult to quantify. Although media monitoring is not the only tool for measuring intangible brand qualities, it has the benefit of highlighting negative PR, giving your antique doll dealership the ability to control bad buzz when it appears in the marketplace.
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