We Need Better Marketing
Marketing an Answering and Referral Service
Looking for innovative ways to market an answering and referral service? Although you there are no magic bullets that will enable you to dominate the industry, there are several things you can do to improve visibility and market presence.
Need to improve the effectiveness of your marketing channels for your answering and referral service? That's becoming a common theme these days, especially in this market sector.
Tenacious messaging and the identification of new delivery channels can be an on ramp to answering and referral service marketing success.
When It's Time to Rebrand
Rebranding can be the cornerstone of a successful marketing strategy. But unfortunately, many business owners choose to rebrand simply because they aren't sure what else to do. The most successful rebranding initiatives are the culmination of a deliberate process. In an answering and referral service, brands are tied to specific stages in the life of a business. If your company is expanding, you will inevitably outgrow your brand and it will be time to prepare for a comprehensive rebranding effort. Unless you are confident that you possess the skills necessary to rebrand your business, we advise consulting with a professional marketing firm before you introduce a new brand to your customers.
Leveraging Print Ads
Print advertising has been a marketing staple for answering and referral services. In the digital age, print advertising's influence has been under attack from new media technologies and an expanded range of marketing channels. But although businesses have more promotional options than ever before, there are many attractive venues for featuring your answering and referral service through traditional print ad mediums. In fact, since so many companies are reallocating resources toward online advertising, you can get good deals on print ad placements in regional publications and markets.
Building A Community Around Your Brand
There is a reason why so many businesses are incorporating social media into their marketing and PR strategies. Social media attracts followers and creates brand advocates. Although they invest heavily in other marketing channels, most answering and referral services are struggling to find ways to communicate directly with customers - and for businesses, that's the whole point of maintaining an active presence in social media. Direct mail campaigns featuring mailing lists from a reliable list partner can jumpstart a social media drive by expanding your customer base and alerting them to your social media presence.
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