We Need Better Marketing
Marketing an Animal Shelter
The task of promoting an animal shelter has to receive the highest priority in your organization. But what marketing techniques and strategies are successful in the current economy?
Marketing an animal shelter can be challenging, especially for business owners who lack a marketing background.
It's not hard to convince most business owners that marketing plays a vital role in strategic planning. With marketing pressure at an all-time high, your business needs to incorporate tactics designed to position a animal shelter ahead of the competition.
Mailings
It makes sense for animal shelters to participate in direct marketing. A coordinated mailing campaign raises your company's profile and draws new customers into the business. Top-tier mailing list providers consistently deliver high impact and affordable lists to clients throughout the industry. Are vendor-provided mailing lists worth the investment? We think so. But the real value is that the quality of the contacts contained in a premium mailing list can be the catalyst for long-term customer relationships.
Technological Expertise
The PR and marketing community has embraced technology with open arms, transforming basic marketing concepts into sophisticated, tech-driven systems and solutions. One of the things that needs to be considered by animal shelters is the use of technological solutions to connect with customers, boost visibility and exploit weaknesses in the marketplace. If possible, business owners should gravitate toward technologies that deliver greater ROI than traditional marketing channels.
Give Word of Mouth Marketing a Try
Word of mouth advertising is a marketing principle that has never gone out of style. It's no surprise that animal shelters use word of mouth marketing to speak to new customers and roll out new product offerings.
Many business owners mistakenly believe that word of mouth is largely outside of their control, when in fact, networking and other strategies can significantly increase the amount of buzz that is generated about your brand. Mind you, there's a difference between word of mouth marketing and viral marketing -- if word of mouth marketing is a new concept for you, you might want to hire a marketing consultant.
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