We Need Better Marketing
Marketing an Allergy and Immunology Practice
Trying to market an allergy and immunology practice? It's a crowded marketplace, but with dedication and persistence, great marketing can help your business outperform larger competitors.
Communicating the strengths of an allergy and immunology practice can be challenging, especially for business owners who lack a marketing background.
Customer loyalty isn't what it used to be. Cash is king in today's marketplace, so your marketing plan needs to focus on value messages.
Email Campaigns
Today's consumers are extremely tech-savvy. They rely on social media and email to both receive and transmit brand messages. So if you can deliver messaging to your customers' inboxes, the likelihood it will be seen and read by a large percentage of recipients is extremely high. In many allergy and immunology practices, the real challenge is compiling a substantive quantity of qualified email addresses. At Gaebler, we recommend buying mailing lists from professional, third-party providers. Purchased lists aren't the only source for customer contacts, but they can be used to create fast momentum for email campaigns and other initiatives.
Expand Your Advertising Options
Take a look around the industry. Chances are, you'll see companies using a vast array of advertising vehicles to communicate brand messages. When it comes to allergy and immunology practices, the challenge is identifying the advertising solutions that are appropriate for your customers and consistent with your marketing goals. These days, allergy and immunology practices get solid marketing results from online channels capable of streaming high value content to a large, yet targeted customer base. To learn best practices of online advertising, learn from pure-play online businesses, as the principles they use for promoting an online business are very relevant to promoting any business online.
Contests
You've seen the contest concept in action, even if it wasn't used in an allergy and immunology practice. A well-designed contest has the potential to generate buzz about your company and create a fun atmosphere for promoting your core business offerings. Even good contests carry risks, namely the possibility that your business will be dogged by allegations of unfair prize awards. Consequently, many allergy and immunology practices outsource their contests to professional marketers as a way of minimizing risk and achieving the highest possible return from their promotional dollars.
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