We Need Better Marketing
Marketing an Airport Advertising Business
The key to success in marketing an airport advertising business is to combine time-tested marketing techniques with the most cutting edge strategies in today's marketplace.
It's a misconception that small businesses can't compete with larger companies when it comes to marketing.
Tenacious messaging and the identification of new delivery channels can be an on ramp to airport advertising business marketing success.
Contests
You've seen the contest concept in action, even if it wasn't used in an airport advertising business. Although a contest won't automatically translate into higher revenue, it can be a strategic component of a comprehensive marketing plan. Even good contests carry risks, namely the possibility that your business will be dogged by allegations of unfair prize awards. Consequently, many airport advertising businesses invest time and resources to create contests they can count on to achieve desired outcomes.
Email Campaigns
Email campaigns make use of the fact that most consumers and businesses receive information electronically. More than 50% of all email users check their inbox six or more times a day. That's why email campaigns are gaining popularity among small and medium-size business owners throughout the industry. For airport advertising businesses, the real challenge is compiling a substantive quantity of qualified email addresses. If you're working under a tight deadline or can't afford the time to create lists in-house, consider purchasing email lists from premium providers.
Technological Expertise
The PR and marketing community has embraced technology with open arms, transforming basic marketing concepts into sophisticated, tech-driven systems and solutions. One of the things that needs to be considered by airport advertising businesses tends to be a search for news to leverage technology to scale up the organization's promotional firepower. Despite the initial cost associated with many technological solutions, the long-term payoff for the right technologies almost always outweighs the upfront expense.
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