We Need Better Marketing
Marketing an Airline Ticket Agency
A profitable airline ticket agency is about more than supply and demand. It's about designing ways to entice new customers to engage with your products and to encourage existing customers to increase the frequency of their purchases.
Although innovation is important, consistency is critical when you market an airline ticket agency. For businesses in this sector, solid execution and a commitment to core messaging are the most valuable marketing traits.
Great marketing campaigns elevate the status of your airline ticket agency using a carefully crafted mix of techniques and tactics.
Directories
Directories are a common tool for finding an airline ticket agency. Yellow pages, industry listings, online databases, and other directory options are routinely used as vehicles for promoting airline ticket agencies to both broad and targeted customer bases. Premium directories may or may not deliver the ROI you expect to receive from paid marketing vehicles. Unless all of your major competitors are listed in a paid directory, it may be better to take a pass and redirect your funds toward other advertising venues. Some directories may also let you list more than your name and contact information, so be sure to ask whether your listing can include a logo and other information about your business.
Promotional Calendars
Sloppy marketing programs have no place in growing airline ticket agencies. A strategy chocked full of time-sensitive ad placements and other tactics can devolve into a tangled mess of overlapping deliverables unless it is coordinated in a promotional calendar. Good calendars include not only tactical deadlines, but also schedules for the inputs (e.g. staff assets, vendors, etc.) that are required to execute strategic objectives. Many list vendors appreciate promotional calendars because they are useful for timing the delivery of the resources your business needs to meet strategic objectives.
Industry Resources
Lone rangers don't survive long in an airline ticket agency. Most leaders are oblivious to the fact that the marketplace shows no favoritism - for every marketing challenge your business faces, there are hundreds of other businesses and leaders struggling to solve the same problem. The best resources are usually the ones that leverage industry-specific experience and the input of proven veterans.
Share this article
Additional Resources for Entrepreneurs