We Need Better Marketing
Marketing an Aircraft Parts and Equipment Retail Business
Small and medium size aircraft parts and equipment retail businesses can compete and even outperform larger competitors. All it takes is the right marketing plan.
The promotional strategy for an aircraft parts and equipment retail business has changed dramatically over the past twenty years.
In a growth-oriented business, marketing has to be seen as a core business activity. The good news is that good marketing is achievable by any aircraft parts and equipment retail business with a strong value proposition and a desire to achieve a visible market presence.
Public Relations Strategies
Public relations is more subtle, but no less powerful than a full-blown marketing push. When aircraft parts and equipment retail businesses leverage PR, they tell thought-provoking stories about their brand and products. In the process, they establish themselves as thought leaders and encourage the marketplace to give them a second look. Since PR leverages media outlets, it may cost nothing to acquire media placements that feature interesting storylines about your products and brand. The trick is learning how to pitch storylines to media professionals without sounding too promotional or sales-oriented.
Sponsorships
Event and team sponsorships are a proven method for raising the public profile of aircraft parts and equipment retail businesses. In many cases, the most effective sponsorships are those that occur over a period of time rather than being limited to a one-off event. It's critical to accurately match your event and team sponsorships to likely aircraft parts and equipment retail business patrons. In any sponsorship scenario, be prepared to quickly withdraw your support if the event begins to attract negative publicity.
Competitive Awareness
Competitive awareness is the starting point for creativity in marketing. There's nothing wrong with creativity, but if it precludes your messaging from being represented alongside other aircraft parts and equipment retail businesses, there's a good chance that you're missing something. At a minimum, we recommend seeking a third-party perspective before you adopt any innovations that dramatically alter your marketing model.
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