We Need Better Marketing
Marketing an Aircraft Painting, Service, and Repair Business
Promotional tactics for aircraft painting, service, and repair businesses are exceptionally diverse. But in our experience, there are a handful of tips and strategies that will deliver the best return for your marketing efforts.
A single characteristic divides today's best aircraft painting, service, and repair businesses from companies at the bottom of the food chain.
As a business owner, you probably already have a firm grasp of basic marketing concepts. However, the most visible brands are always on the lookout for the strategies that other aircraft painting, service, and repair businesses utilize in the marketplace.
Hiring A Marketing Firm
Many aircraft painting, service, and repair business leaders recognize their limitations and hire a marketing firm. Unless you have a marketing background, you won't be able to touch the ROI you'll receive from a professional firm. Does a marketing firm cost money? Sure, but not as much as you may think. When it's time to look for a marketing firm to represent your aircraft painting, service, and repair business, the first thing to look for is marketing experience. Marketing firms that lack industry experience are sometimes unfamiliar with competitive marketing channels and may not understand the value propositions that dominate industry messaging.
Promotional Calendars
Sloppy marketing programs have no place in growing aircraft painting, service, and repair businesses. A strategy chocked full of time-sensitive ad placements and other tactics can devolve into a tangled mess of overlapping deliverables unless it is coordinated in a promotional calendar. Good calendars include not only tactical deadlines, but also schedules for the inputs (e.g. staff assets, vendors, etc.) that are required to execute strategic objectives. When used in tandem with a quality mailing list provider, promotional calendars can ensure the continuous execution of direct mail campaigns.
Bundling
Messaging matters - but only to the degree that it communicates value to cost-conscious consumers. For centuries, entrepreneurs have understood that bundled products reinforce buyers' value concerns while increasing their business's total revenue position. Most aircraft painting, service, and repair businesses have the ability to bundle multiple products and services into a single offering that customers find appealing. Often, bundling is used to offload excess inventory or to pair a low profit product with one that has a higher markup.
Share this article
Additional Resources for Entrepreneurs