We Need Better Marketing
Marketing an Air Transportation Business
It's becoming more and more difficult for air transportation businesses to rise above the clamor of the marketplace. Innovative marketing strategies may be your best bet for out-promoting -- and outperforming -- the competition.
The marketing model for an air transportation business is a case study in business evolution, with innovative tactics and techniques being rolled out on a continuous basis.
Good business sense gets you started on the path to marketing success. But to achieve your goals, there are some other things you'll also need to learn about marketing an air transportation business.
Social Media Monitoring
Brand advocacy is a buzzword in marketing circles. What does it mean? Using consumer-oriented platforms to encourage customers to create user-generated content about your products and company, typically through social media. Social media can quickly go negative, turning brand advocacy into "badvocacy", a scenario in which consumers and users create content deriding your company and your products. These days, air transportation businesses have too much at stake to ignore derogatory social media mentions. To counter negative social media, you'll need to monitor your brand's online presence and enter the conversation, redirecting negative discussions toward more positive topics.
Hiring A Marketing Firm
Think you can handle your own marketing? There is a reason why many air transportation business operations turn to marketing firms for guidance. Unless you have a marketing background, you won't be able to touch the ROI you'll receive from a professional firm. Cost is a consideration, but if you're thinking about hiring a marketing firm for your air transportation business, experience should trump other considerations. Additionally, you'll want to make sure that the firm you hire is familiar with how technology is being used to forge connections with customers in your market niche.
Multichannel Marketing Strategies
Multichannel is an important buzzword in today's marketing circles. Today's consumers engage with brands in diverse ways. That means brands need to demonstrate similar diversity in the channels they employ to connect with customers.
In today's marketplace, it simply isn't possible for air transportation businesses that funnel the bulk of their resources toward a single marketing channel to create an acceptable market footprint. In practice, multichannel means embracing a mixture of online and offline message pipelines, based on the places your customers go for information. The acquisition of reliable mailing lists from proven providers can expedite the transition, but ultimately your efforts to go multichannel may require the assistance of a marketing professional.
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