We Need Better Marketing
Marketing an Air Show Business
Looking for innovative ways to market an air show business? Although you there are no magic bullets that will enable you to dominate the industry, there are several things you can do to improve visibility and market presence.
The task of promoting an air show business is an unforgiving exercise, full of hurdles and hidden challenges.
By leveraging today's best marketing techniques, any air show business can achieve greater marketing dominance through strategic marketing and robust value messaging
Public Relations Strategies
Public relations is more subtle, but no less powerful than a full-blown marketing push. When air show businesses leverage PR, they tell thought-provoking stories about their brand and products. In the process, they establish themselves as thought leaders and encourage the marketplace to give them a second look. The art of storytelling is a core PR competency. Storylines need to be believable and objective while communicating your brand's strengths and value proposition.
Industry Resources
Business leadership can be a lonely profession, especially when you're leading an air show business. Although there is a tendency to believe that the challenges you face are unique to your business, your competitors face many of the same marketing hurdles and obstacles. To overcome those obstacles, you'll need to tap into industry resources. Trade associations, business networks, and other venues usually offer resources to help you improve your marketing skills. If possible, establish a mentoring relationship with an experienced industry veteran.
Price Matching
In a difficult economy, consumers expect businesses to engage in a certain amount of price matching. The principle is simple: Since pricing is a primary factor in product selection, your business agrees to match advertised competitor pricing. If your company's prices can be beat by someone else's air show business, potential clients will abandon your brand in droves. Today's consumers are educated and informed. They use social media and other tools to identify the best pricing, making it imperative for small business to consider the value of a well-publicized price matching strategy.
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