We Need Better Marketing
Marketing an Air Quality Consulting Firm
There is little room for error in marketing an air quality consulting firm in today's economy. Fortunately, we have the information you need to stay ahead of the curve and outperform the rest of the field.
Still looking for a way to effectively market your air quality consulting firm? It's hard to get your messages heard through the industry's noise.
For industry insiders, it's becoming apparent that marketing ability is just as important as the quality of the deliverables you produce. The good news is that good marketing is achievable by any air quality consulting firm willing to adapt its strategy to the demands of the marketplace.
Social Media Monitoring
Social media has become a prominent fixture in marketing. For small businesses, an aggressive social media campaign can level the playing field by generating online buzz that competes with corporate marketing initiatives. Social media can quickly go negative, turning brand advocacy into "badvocacy", a scenario in which consumers and users create content deriding your company and your products. All air quality consulting firms are especially vulnerable to negative exposure through social media. To counter negative social media, you'll need to monitor your brand's online presence and enter the conversation, redirecting negative discussions toward more positive topics.
ROI
Good marketing is expensive. You can't afford to waste money on ineffective tactics for your air quality consulting firm.
Professional mailing lists improve ROI even further. Vendors can filter your lists to likely buyers, reducing mailing costs and increasing the impact of your direct mail campaigns.
Product Knowledge
There is no substitute for being able to speak convincingly about your products in an air quality consulting firm. Small product details translate into key value propositions which are critical for distinguishing a air quality consulting firm from the rest of the field. If you can't articulate your products' unique characteristics, your messaging - and revenue stream - will suffer.
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